Introducing the passionate professionals driving our success in UK residential property acquisition, management, and resale. Every transaction is guided by deep market knowledge, disciplined analysis, and a commitment to long-term relationships.
Discover the experience and vision of our founding partners and executive team, who bring decades of UK real estate and investment expertise to every decision RUR HOME makes.
Co-Founder & Chief Executive Officer
Residential investment strategy • Capital partnerships
Emma has spent over 18 years structuring and managing residential investment portfolios across London and key regional hubs. She leads RUR HOME’s strategic direction, partnering with investors to build resilient, income-producing portfolios.
Focus areas: Investment thesis definition, risk governance, and stakeholder transparency.
Co-Founder & Chief Investment Officer
Acquisitions • Portfolio performance
David combines a background in institutional asset management with hands-on property experience, overseeing all UK-wide acquisitions and portfolio optimisation. His disciplined approach ensures that every asset aligns with client objectives.
Focus areas: Deal origination, market analytics, and performance tracking.
Chief Operating Officer
Operations • Compliance • Client delivery
Priya leads the operational framework that underpins RUR HOME’s service delivery, from due diligence and onboarding to compliance, reporting, and asset lifecycle management.
Focus areas: Process design, regulatory alignment, and service quality.
To understand how our leadership team can support your investment goals, explore our detailed Investments and recent Case Studies.
RUR HOME’s advisory board brings independent perspective, industry insight, and strategic challenge to every major transaction and portfolio decision.
Advisory Board — Market & Policy
Housing policy • Planning frameworks
Charlotte advises on regulatory and planning developments affecting residential assets across the UK, ensuring that our strategies anticipate change and remain resilient over the long term.
Advises on: Policy risk, planning approvals, and sustainable development.
Advisory Board — Capital Markets
Funding structures • Debt strategy
James brings experience from UK and European capital markets, helping RUR HOME structure financing that supports scalable growth while safeguarding investor returns.
Advises on: Capital structure, lender selection, and interest-rate risk management.
Advisory Board — ESG & Design
Sustainability • Resident experience
Sofia supports our approach to energy efficiency, design quality, and resident well-being, ensuring that our properties are attractive, responsible, and future-ready.
Advises on: ESG integration and value-add refurbishment programmes.
Our dedicated property management specialists oversee the seamless day-to-day performance of each asset, from maintenance and compliance to resident satisfaction and value enhancement.
Our approachable client relations professionals ensure responsive, personalised service at every stage of the investment journey, from first enquiry through to exit.
Each client is paired with a designated contact who understands their mandate, risk appetite, and reporting preferences, ensuring continuity and clear communication.
Regular, easy-to-interpret updates summarise portfolio performance, asset-level activity, and upcoming decisions, giving clients confidence and control.
Our team is available to respond to questions, scenario planning, and new opportunities, ensuring decisions can be made quickly and with full context.
Our offices are designed to encourage open dialogue, thoughtful analysis, and cross-functional collaboration—the foundations of sound, long-term investment decisions.
Investment, property management, and client teams work closely together, ensuring that insights from the field inform every strategic decision.
Shared analytics tools, performance dashboards, and scenario models are available across teams, creating a culture of transparency and accountability.
Regular workshops, briefings, and case study reviews help our people stay ahead of shifts in the UK residential market and investor expectations.
Our team’s credentials, memberships, and continued education activities underline RUR HOME’s commitment to excellence and responsible practice.
For specific credential details or due diligence enquiries, please contact our team directly via the Contact Us page.
Learn about career opportunities at RUR HOME and what makes our company culture welcoming, empowering, and growth-oriented.
We look for curious, thoughtful professionals who are motivated by long-term outcomes and who value both analytical rigour and human relationships. Whether your background is in investment, operations, property management, or client service, we are always keen to meet people who share our values.
Contribute to portfolios that provide high-quality homes while delivering disciplined, transparent performance for investors.
Benefit from mentoring, clear progression frameworks, and support for continued professional education.
Join a team that values diverse perspectives, open communication, and respectful challenge.
