Privacy Policy | RUR HOME

1. Privacy Policy Overview

RUR HOME is committed to safeguarding the privacy and personal data of visitors, prospective clients, investors, partners, and existing customers. We handle all personal data in line with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains in clear terms:

What types of information we collect when you use our website or interact with us;
How and why we use that information;
With whom we may share your data and under what circumstances;
How we protect and retain your information;
What rights you have in relation to your personal data; and
How you can contact us with questions or requests regarding your privacy.

By using our website or providing us with your personal data, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this Policy, please refrain from using our website and services or contact us to discuss your concerns.

2. Information We Collect

We collect a range of information to enable us to present our portfolio, respond to enquiries, deliver our services, and improve your experience on our website.

2.1 Information you provide to us directly

When you interact with RUR HOME, you may voluntarily provide us with personal data, including when you:

Submit an enquiry or booking request through our Contact Us page;
Request information about our services, investments, or portfolio;
Subscribe to resources available via our Resources page;
Engage with us in relation to case studies, collaborations, or partnerships; or
Communicate with us via email, telephone, or other channels.

The information you provide may include:

Identification and contact details (such as your name, email address, telephone number, and postal address);
Professional information (such as your role, company name, and investment preferences);
Property and investment details relevant to our services (for example, your interests in specific locations, budget ranges, or property types);
Communications and correspondence records, including the content of your messages and our responses.

2.2 Information collected automatically

When you visit our website, we may automatically collect certain technical and usage data, which helps us understand how our site is used and where improvements are needed. This may include:

Device and browser information (such as IP address, browser type and version, operating system, and device identifiers);
Usage data (such as pages visited, time and date of visits, time spent on pages, clickstream data, referring/exit pages, and interactions with on-page elements);
Approximate location information derived from your IP address, to understand the regions from which our visitors access the site.

This information is typically collected through cookies and similar technologies, as described in the Cookies and Tracking Technologies section below.

2.3 Information from third-party sources

We may receive limited information about you from trusted third parties, such as:

Analytics providers that help us understand traffic and usage patterns;
Professional partners or intermediaries in the property and investment sectors (for example, referral partners or introducers) who have a lawful basis to share your details with us;
Publicly available sources and professional platforms, where relevant to our due diligence and investment assessment processes.

Any information we obtain from third parties is handled in accordance with this Privacy Policy and applicable data protection legislation.

3. Use of Collected Information

We use the information we collect for the purposes set out below and rely on various legal bases under data protection law, including performance of a contract, compliance with legal obligations, our legitimate interests, and, where required, your consent.

We may use your information to:

Respond to enquiries and provide services. This includes answering questions submitted via our Contact Us page, discussing potential acquisitions or investments, arranging viewings, and managing ongoing client relationships.
Operate and improve our website. We analyse usage data to maintain the security, performance, and reliability of our website, and to ensure that navigation between pages such as Services, Portfolio, Investments, and CaseStudies is intuitive and effective.
Develop and enhance our services. Insights from user behaviour and feedback help us refine our service offering, pricing structures, and information resources, including articles and guides made available through our Resources page.
Send administrative and service-related communications. We may contact you with information about your enquiries, appointments, agreements, or material updates to our policies and terms.
Provide marketing and informational content. With your consent where required, we may send you updates about new opportunities, case studies, events, or insights related to UK residential property investments. You can opt out of such communications at any time.
Conduct due diligence and risk management. In the context of acquisitions, investments, and partnerships, we may process data to perform checks that support responsible and compliant business decisions.
Comply with legal and regulatory requirements. We may need to process and retain certain information to satisfy obligations under applicable laws, regulations, or regulatory guidance, or to respond to lawful requests from authorities.
Protect our rights and the rights of others. We may use data to prevent, detect, or investigate fraud, abuse, security incidents, and other harmful activities, and to enforce or defend our contractual and legal rights.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to provide a refined, reliable, and user-friendly experience for visitors and clients.

4.1 What are cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to enable website functionality, improve user experience, and provide site owners with aggregated information about how their sites are used.

4.2 How we use cookies

On the RUR HOME website, cookies may be used to:

Enable core site functionality, such as secure browsing and navigation between key sections including About, Team, and Services;
Remember certain preferences (where applicable), such as cookie consent choices;
Gather aggregated analytics data about how visitors interact with our site, helping us understand which content and pages are most useful;
Enhance the performance, design, and usability of our pages across different devices and browsers.

4.3 Types of cookies we may use

Strictly necessary cookies – Required for the operation of our website and cannot be switched off in our systems. They are usually set in response to actions you take, such as navigating between pages or submitting forms.
Performance and analytics cookies – Help us understand how visitors use our website, so we can measure and improve performance. The information collected is typically aggregated and does not directly identify you.
Functionality cookies – Allow the website to remember choices you make (such as region or language preferences, where applicable) to provide enhanced features.

4.4 Your choices regarding cookies

When you first visit our website, you may be presented with a notice or banner providing information about our use of cookies and, where required, options to accept or manage non-essential cookies.

You can also manage cookies through your browser settings. Most browsers allow you to:

View and delete existing cookies;
Block all cookies or specific types of cookies;
Set preferences for certain websites.

Please be aware that blocking or deleting certain cookies may affect the functionality and performance of our website, and some features may not work as intended.

5. Data Sharing and Disclosure

We do not sell your personal data. However, there are circumstances in which we may share your information with carefully selected third parties, always in accordance with this Privacy Policy and applicable laws.

5.1 Service providers and professional advisors

We may share personal data with trusted third parties who support the operation of our business and the delivery of our services, including:

IT, hosting, and website support providers;
Analytics and performance monitoring providers;
Professional advisers such as solicitors, accountants, and auditors;
Property and investment sector partners involved in specific transactions or joint initiatives.

These third parties are required to handle your data securely, use it only for the purposes we specify, and comply with applicable data protection laws.

5.2 Legal and regulatory obligations

We may disclose your information where this is reasonably necessary to:

Comply with a legal obligation, regulatory requirement, or court order;
Respond to lawful requests from public authorities or regulators;
Protect the rights, property, or safety of RUR HOME, our clients, or others.

5.3 Business transfers

In the context of a potential or actual merger, acquisition, restructuring, or sale of assets involving RUR HOME, we may need to share personal data with relevant third parties such as potential buyers, investors, and their professional advisers. In such cases, we will ensure that your data is only disclosed where necessary, with appropriate safeguards, and in accordance with applicable law.

5.4 International transfers

Where we transfer personal data outside the United Kingdom or the European Economic Area (EEA), we will ensure that appropriate safeguards are in place, such as standard contractual clauses or equivalent measures, to protect your personal data in accordance with applicable data protection laws.

6. Data Security

RUR HOME takes the security, integrity, and confidentiality of personal data seriously. We implement technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access.

These measures may include:

Using secure hosting environments and up-to-date security configurations;
Restricting access to personal data to authorised personnel who require it for their responsibilities;
Maintaining appropriate access controls, authentication practices, and monitoring procedures;
Adopting data minimisation principles so that we collect and retain only the data necessary for defined purposes;
Reviewing our security posture and procedures periodically to reflect changes in technology and regulatory expectations.

While we strive to protect your personal data, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to responding promptly and appropriately to any suspected or actual security incidents.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

In determining appropriate retention periods, we consider factors such as:

The nature and sensitivity of the personal data;
The potential risk of harm from unauthorised use or disclosure;
The purposes for which we process the data and whether we can achieve those purposes through other means;
Applicable legal, regulatory, and contractual requirements.

By way of illustration, we may retain:

General enquiry records for a reasonable period after our last interaction, to support follow-up discussions and maintain accurate records of communications;
Client and transaction records for longer periods, where required for tax, legal, regulatory, or contractual reasons;
Marketing contact details until you withdraw your consent or object to marketing communications, at which point we will remove you from our mailing lists while retaining a minimal record of your preference.

When personal data is no longer required, we will either securely delete it or anonymise it so that it can no longer be associated with an identifiable individual.

8. Your Rights and Choices

Under data protection law, you have a number of rights in relation to your personal data. These rights may be subject to certain conditions and exemptions. RUR HOME is committed to respecting and facilitating the exercise of these rights.

Subject to applicable law, your rights may include:

Right of access – You can request confirmation as to whether we process your personal data and, if so, obtain a copy of that data and related information.
Right to rectification – You can ask us to correct or complete personal data that is inaccurate or incomplete.
Right to erasure – In certain circumstances, you can request that we delete your personal data, for example where it is no longer needed for the purposes for which it was collected or you have withdrawn your consent.
Right to restriction of processing – You can request that we restrict our processing of your personal data in certain situations, such as while we are verifying the accuracy of the data or assessing an objection you have raised.
Right to object – You can object to our processing of your personal data where we rely on legitimate interests as the legal basis, including profiling based on those interests. You also have the right to object at any time to processing for direct marketing purposes.
Right to data portability – Where processing is based on your consent or on a contract and carried out by automated means, you may have the right to receive your personal data in a structured, commonly used, and machine-readable format and to request that we transmit it to another controller, where technically feasible.
Right to withdraw consent – Where we rely on your consent to process your personal data, you may withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing carried out before consent was withdrawn.
Right to lodge a complaint – You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) or another competent supervisory authority if you are concerned about how we handle your personal data. We would, however, appreciate the opportunity to address your concerns directly in the first instance.

To exercise any of these rights or to enquire further about how they apply, please contact us using the details in the Contact Information section below. We may need to request specific information from you to help us confirm your identity and ensure your right to access the data or exercise other rights.

9. Contact Information

If you have any questions about this Privacy Policy, our handling of personal data, or if you wish to exercise your data protection rights, please contact RUR HOME using the details below:

RUR HOME – Privacy Enquiries
Website: https://rurhome.site/
Contact form: Contact Us

When contacting us, please provide sufficient information to allow us to understand your request and respond appropriately. We aim to respond to legitimate requests within one month, although this period may be extended where permitted by law, for example where a request is particularly complex.

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal obligations, or for other operational reasons. The updated version will be posted on this page, and the "Last updated" date at the top of the Policy will be revised accordingly. We encourage you to review this page periodically to stay informed about how we protect your information.